Global Surge in Ladies Underwear Market Driven by Fashion, Comfort, and Body-Positive Trends


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The Ladies Underwear Market is undergoing a dynamic transformation, driven by evolving fashion preferences, the growing influence of body-positive campaigns, and rising demand for comfortable and functional innerwear. As women become more discerning in their apparel choices, the market is witnessing strong momentum globally, with increased spending across both essential and luxury lingerie segments.

 

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Ladies underwear Market Report | Global Forecast From 2025 To 2033

The global market size for ladies' underwear was valued at approximately USD 30 billion in 2023 and is projected to reach around USD 50 billion by 2032, expanding at a compound annual growth rate (CAGR) of 6% during the forecast period.